Zoe McCrum

Founder, Sourcing Conscious

Commercially viable products for Founder-led brands.
Sustainable Apparel Sourcing Intelligence for Emerging Brands. Vetted materials, suppliers and production pathways, helping founders move from concept to commercially viable product.

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• Chat Fashion Business

The Ultimate Hoodie/Tee Launch System

Hoodies and tees account for more than 50% of streetwear sales.

A full, step-by-step Notion framework for conceptualising, producing, and scaling your first collection using competitive innovative fabrics.

Vetted mills - direct fabric stock
Verified suppliers - reliable sourcing
MOQ intelligence - plan quantities
RFQ templates - save time
Landed cost template - profit formula
OTB template - restock and scale
Cash flow - scale your investment

• Access Founder Blueprint $149

• Fabric Options vs Known Brands - $0